We help businesses embody their personality by creating identity systems that resonate their voice and values.
We follow your venture's strategic direction by identifying who you really are. Through an interactive discovery session, we uncover your venture's purpose, customers, brand attributes, and touchpoints. We take that key information forward by performing research to find how that information might look and feel for your venture. We expand upon the right look and feel by embodying it into a panoramic stylescape that provides mutual direction for us to move forward together.
We build upon the information and stylescape selected in PhaseOne to develop concepts for your logo system's core components. Through a predetermined number of presentation rounds, we refine these concepts to their final form by creating mock-ups of how they might fit into your venture's touchpoints. The final selected concept is then taken forward into PhaseThree for development.
We take the final selected concept and review how it will be used within each touchpoint of your venture. We review other key areas of design within each touchpoint that communicate your venture's identity such as typography and color. We take all of that information forward and develop a personalized styleguide for your venture's identity.
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